{"id":13957,"date":"2024-05-19T10:30:31","date_gmt":"2024-05-19T15:30:31","guid":{"rendered":"https:\/\/www.morty.com\/resources\/?p=13957"},"modified":"2024-05-19T10:32:18","modified_gmt":"2024-05-19T15:32:18","slug":"support-soft-pulls-in-elroy","status":"publish","type":"post","link":"https:\/\/www.morty.com\/resources\/product-updates\/support-soft-pulls-in-elroy","title":{"rendered":"Soft Credit Check for Early Stage Pre-Approvals and Applications"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Getting a mortgage pre-approval can be a <strong>nerve-wracking process<\/strong>\u2014especially if you&#8217;re still in the early stages of deciding whether to move forward. That\u2019s why Morty makes it easier for homebuyers to explore loan options and get pre-approved utilizing a <a href=\"https:\/\/www.creditkarma.com\/credit\/i\/hard-credit-inquiries-and-soft-credit-inquiries\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>soft credit check<\/strong>.<\/a><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Why This Matters<\/h3>\n\n\n\n<p>Historically, <strong>Morty required homebuyers to complete a hard credit pull<\/strong> before receiving an instant pre-approval or submitting an application. While this was a necessary step for finalizing loan details, it created a <strong>barrier for early-stage users<\/strong>\u2014those who weren\u2019t quite ready to make a hard credit inquiry but still wanted to explore loan options and get a sense of their pre-approval status. This led to <strong>higher drop-off rates<\/strong> as homebuyers hesitated to proceed with a hard credit pull so early in the process.<\/p>\n\n\n\n<p>Now, with this update, we\u2019re introducing a <strong>soft credit check option<\/strong> for users in the pre-approval and application stages. Here\u2019s how it helps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s New?<\/h3>\n\n\n\n<p>\u2705 <strong>Soft Credit Check for Early Stages<\/strong> \u2013 Homebuyers can now <strong>get an accurate pre-approval<\/strong> and explore loan options with a soft credit pull, avoiding a hard credit inquiry until they\u2019re ready.<br>? <strong>Upgrade to Hard Credit Pull Later<\/strong> \u2013 If you decide to move forward with a specific loan option, you can <strong>easily upgrade to a hard credit pull<\/strong> when needed.<br>\u26a1 <strong>Smoother User Experience<\/strong> \u2013 This change <strong>reduces friction<\/strong> in the process and <strong>decreases drop-off rates<\/strong>, helping more users move from interest to application.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How This Helps You<\/h3>\n\n\n\n<p>? <strong>Less Pressure for Homebuyers<\/strong> \u2013 With a soft credit pull, homebuyers can <strong>explore their options and get pre-approved<\/strong> without committing to a hard pull right away.<br>? <strong>More Accurate Loan Options<\/strong> \u2013 Homebuyers still get <strong>personalized, accurate loan options<\/strong> based on their financial profile, even with a soft credit inquiry.<br>? <strong>Higher Conversion Rates<\/strong> \u2013 By reducing friction in the early stages, we expect <strong>more users to complete their pre-approval or application<\/strong>, leading to higher conversion rates for your business.<\/p>\n\n\n\n<p>This update is a <strong>win-win<\/strong> for homebuyers and loan officers alike. It makes it easier for early-stage users to <strong>engage with the platform<\/strong>, explore their financing options, and move forward at their own pace\u2014ultimately helping you convert more leads into clients. <a href=\"https:\/\/www.morty.com\/loan-officers\" data-type=\"link\" data-id=\"https:\/\/www.morty.com\/loan-officers\">Connect with a local loan officer today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allows users to do a soft credit pull in the pre-approval and application products, with the ability to upgrade to a hard pull when\/if necessary. <\/p>\n","protected":false},"author":43,"featured_media":14611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"yes","_lmt_disable":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[866],"tags":[868],"series":[],"class_list":["post-13957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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