{"id":14701,"date":"2025-04-08T09:40:03","date_gmt":"2025-04-08T14:40:03","guid":{"rendered":"https:\/\/www.morty.com\/resources\/?p=14701"},"modified":"2025-04-08T15:27:27","modified_gmt":"2025-04-08T20:27:27","slug":"how-morty-moves-the-mortgage-industry","status":"publish","type":"post","link":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry","title":{"rendered":"How Morty Moves the Mortgage Industry Forward"},"content":{"rendered":"\n<p>Mortgage profits are shrinking\u2014and the path to becoming an independent mortgage broker or opening your own brokerage is changing fast. According to <a href=\"https:\/\/www.nationalmortgagenews.com\/podcast\/reduce-lending-costs-and-boost-profitability-with-digitization\"><em>National Mortgage News<\/em><\/a>, loan origination costs have climbed, and profit margins are tighter than ever. Mortgage pros aren\u2019t just battling rate swings\u2014they\u2019re also dealing with slow, outdated systems that make it tough to scale and compete. But that\u2019s where the opportunity lies. The right technology is lowering the barrier to entry and fixing the inefficiencies. Morty is right there with you leading the charge.<\/p>\n\n\n\n<p>Morty is changing the way people think about mortgages. By using smart technology and keeping things simple, Morty helps brokers move faster and smarter. It\u2019s not just about getting a mortgage anymore\u2014it\u2019s about building a better business, creating more choice for buyers, and unlocking new growth in an old-school industry.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id14701_ebf2c9-06 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id14701_ebf2c9-06 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id14701_ebf2c9-06 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id14701_ebf2c9-06 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h3 class=\"wp-block-heading\"><strong>Making It Easier to Start a Mortgage Business<\/strong><\/h3>\n\n\n\n<p>Starting a mortgage brokerage would <a href=\"https:\/\/www.morty.com\/resources\/mortgage-brokerage\/opening-a-mortgage-brokerage-how-much-does-it-actually-cost\">cost<\/a> upwards of $27,500. Needing to pay for professional services, licensing, technology, and more would make starting a brokerage a hefty initial investment.<\/p>\n\n\n\n<p>With Morty, new brokers get everything they need in one platform\u2014from rate shopping to closing on the loan.That means lower startup costs, faster launches, and more support every step of the way. Morty\u2019s platform helps small brokerages act big, offering tools and resources once reserved for large firms.<\/p>\n\n\n\n<p>Brokers using Morty can access a wide range of lenders, track performance with real-time data, and focus on what matters: helping clients. That levels the playing field and makes room for more voices in the mortgage space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Using AI to Save Time and Reduce Errors<\/strong><\/h3>\n\n\n\n<p>One of Morty\u2019s biggest innovations is its AI-powered system called Rosey. Rosey helps instantly <a href=\"https:\/\/www.morty.com\/resources\/product-updates\/ai-document-verification-for-loan-officers\">verify documents<\/a> like pay stubs and bank statements. That speeds up the process and reduces mistakes.<\/p>\n\n\n\n<p>By using AI and smart data tools, Morty can match buyers with lenders faster and help brokers close deals more efficiently. This kind of tech-driven support is what sets Morty apart and helps brokers stay competitive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Supporting Brokers with Smarter Tools<\/strong><\/h3>\n\n\n\n<p>Brokers using Morty get more than just software\u2014they get a partner. Morty\u2019s tools are designed to take the hassle out of running a brokerage. Brokers can have peace of mind by being able to stay on top of their business without drowning in paperwork.<\/p>\n\n\n\n<p>Automation helps with back-office tasks, so brokers can focus on building relationships and helping buyers. That means more time doing what they love and less time managing spreadsheets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keeping Things Transparent and Easy to Understand<\/strong><\/h3>\n\n\n\n<p>Morty believes in keeping things clear. The mortgage process is filled with jargon, fees, and fine print. Morty simplifies all of that.<\/p>\n\n\n\n<p>Homebuyers get access to <a href=\"https:\/\/www.morty.com\/resources\/homeschool\">educational content<\/a>, loan explainers, and tools that make the process easier to follow. Brokers, too, can benefit from this clarity\u2014because when clients trust the process, they\u2019re more likely to close with confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s Next for Morty<\/strong><\/h3>\n\n\n\n<p>The mortgage world is changing, and Morty is helping lead the way. With its focus on simplicity, support, and smart tech, Morty is opening doors for new brokers and giving homebuyers a better path forward.<\/p>\n\n\n\n<p>Whether you\u2019re starting a brokerage or just looking to improve how you work, Morty is here to help. The future of the mortgage industry is more open, more efficient, and more people-focused\u2014and Morty is proud to be part of that story. Sign-up for a free strategy session with sales.<\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 21078423,\n\t\t\t\t\t\t\t\t\tformId: \"2f48f9c8-57c5-470f-a774-c6e8a6623707\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1789616668000-7078635922\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1789616668000-7078635922\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mortgage profits are shrinking\u2014and the path to becoming an independent mortgage broker or opening your&#8230;<\/p>\n","protected":false},"author":42,"featured_media":14692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[882],"tags":[],"series":[],"class_list":["post-14701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-why-choose-morty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Morty Moves the Mortgage Industry Forward | Morty Resources<\/title>\n<meta name=\"description\" content=\"Morty makes it easier to start and scale a mortgage business with smart tech, AI tools, and support\u2014so brokers can scale faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Morty Moves the Mortgage Industry Forward | Morty Resources\" \/>\n<meta property=\"og:description\" content=\"Morty makes it easier to start and scale a mortgage business with smart tech, AI tools, and support\u2014so brokers can scale faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry\" \/>\n<meta property=\"og:site_name\" content=\"Morty Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HiMorty\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T14:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T20:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1135\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"daniela martinez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@himorty\" \/>\n<meta name=\"twitter:site\" content=\"@himorty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"daniela martinez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry\"},\"author\":{\"name\":\"daniela martinez\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/person\/24118d8276e6d2bc47365907bad104d7\"},\"headline\":\"How Morty Moves the Mortgage Industry Forward\",\"datePublished\":\"2025-04-08T14:40:03+00:00\",\"dateModified\":\"2025-04-08T20:27:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry\"},\"wordCount\":602,\"publisher\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png\",\"articleSection\":[\"Why Choose Morty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry\",\"url\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry\",\"name\":\"How Morty Moves the Mortgage Industry Forward | Morty Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png\",\"datePublished\":\"2025-04-08T14:40:03+00:00\",\"dateModified\":\"2025-04-08T20:27:27+00:00\",\"description\":\"Morty makes it easier to start and scale a mortgage business with smart tech, AI tools, and support\u2014so brokers can scale faster.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage\",\"url\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png\",\"contentUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png\",\"width\":1080,\"height\":1135,\"caption\":\"morty\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Resources\",\"item\":\"https:\/\/www.morty.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loan Officers\",\"item\":\"https:\/\/www.morty.com\/resources\/category\/loan-officers\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why Choose Morty\",\"item\":\"https:\/\/www.morty.com\/resources\/category\/loan-officers\/why-choose-morty\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How Morty Moves the Mortgage Industry Forward\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.morty.com\/resources\/#website\",\"url\":\"https:\/\/www.morty.com\/resources\/\",\"name\":\"Morty Resources\",\"description\":\"Mortgage resources\",\"publisher\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.morty.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.morty.com\/resources\/#organization\",\"name\":\"Morty\",\"url\":\"https:\/\/www.morty.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp\",\"contentUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp\",\"width\":1293,\"height\":516,\"caption\":\"Morty\"},\"image\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HiMorty\/\",\"https:\/\/x.com\/himorty\",\"https:\/\/www.linkedin.com\/company\/morty-inc.\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/person\/24118d8276e6d2bc47365907bad104d7\",\"name\":\"daniela martinez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c40c654eb7ec7f3c4b47b2ff0f2c8ba0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c40c654eb7ec7f3c4b47b2ff0f2c8ba0?s=96&d=mm&r=g\",\"caption\":\"daniela martinez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Morty Moves the Mortgage Industry Forward | Morty Resources","description":"Morty makes it easier to start and scale a mortgage business with smart tech, AI tools, and support\u2014so brokers can scale faster.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry","og_locale":"en_US","og_type":"article","og_title":"How Morty Moves the Mortgage Industry Forward | Morty Resources","og_description":"Morty makes it easier to start and scale a mortgage business with smart tech, AI tools, and support\u2014so brokers can scale faster.","og_url":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry","og_site_name":"Morty Resources","article_publisher":"https:\/\/www.facebook.com\/HiMorty\/","article_published_time":"2025-04-08T14:40:03+00:00","article_modified_time":"2025-04-08T20:27:27+00:00","og_image":[{"width":1080,"height":1135,"url":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png","type":"image\/png"}],"author":"daniela martinez","twitter_card":"summary_large_image","twitter_creator":"@himorty","twitter_site":"@himorty","twitter_misc":{"Written by":"daniela martinez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#article","isPartOf":{"@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry"},"author":{"name":"daniela martinez","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/person\/24118d8276e6d2bc47365907bad104d7"},"headline":"How Morty Moves the Mortgage Industry Forward","datePublished":"2025-04-08T14:40:03+00:00","dateModified":"2025-04-08T20:27:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry"},"wordCount":602,"publisher":{"@id":"https:\/\/www.morty.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage"},"thumbnailUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png","articleSection":["Why Choose Morty"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry","url":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry","name":"How Morty Moves the Mortgage Industry Forward | Morty Resources","isPartOf":{"@id":"https:\/\/www.morty.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage"},"image":{"@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage"},"thumbnailUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png","datePublished":"2025-04-08T14:40:03+00:00","dateModified":"2025-04-08T20:27:27+00:00","description":"Morty makes it easier to start and scale a mortgage business with smart tech, AI tools, and support\u2014so brokers can scale faster.","breadcrumb":{"@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#primaryimage","url":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png","contentUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png","width":1080,"height":1135,"caption":"morty"},{"@type":"BreadcrumbList","@id":"https:\/\/www.morty.com\/resources\/loan-officers\/why-choose-morty\/how-morty-moves-the-mortgage-industry#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/www.morty.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Loan Officers","item":"https:\/\/www.morty.com\/resources\/category\/loan-officers"},{"@type":"ListItem","position":3,"name":"Why Choose Morty","item":"https:\/\/www.morty.com\/resources\/category\/loan-officers\/why-choose-morty"},{"@type":"ListItem","position":4,"name":"How Morty Moves the Mortgage Industry Forward"}]},{"@type":"WebSite","@id":"https:\/\/www.morty.com\/resources\/#website","url":"https:\/\/www.morty.com\/resources\/","name":"Morty Resources","description":"Mortgage resources","publisher":{"@id":"https:\/\/www.morty.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.morty.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.morty.com\/resources\/#organization","name":"Morty","url":"https:\/\/www.morty.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp","contentUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp","width":1293,"height":516,"caption":"Morty"},"image":{"@id":"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HiMorty\/","https:\/\/x.com\/himorty","https:\/\/www.linkedin.com\/company\/morty-inc."]},{"@type":"Person","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/person\/24118d8276e6d2bc47365907bad104d7","name":"daniela martinez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c40c654eb7ec7f3c4b47b2ff0f2c8ba0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c40c654eb7ec7f3c4b47b2ff0f2c8ba0?s=96&d=mm&r=g","caption":"daniela martinez"}}]}},"modified_by":"daniela martinez","taxonomy_info":{"category":[{"value":882,"label":"Why Choose Morty"}]},"featured_image_src_large":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-974x1024.png",974,1024,true],"author_info":{"display_name":"daniela martinez","author_link":"https:\/\/www.morty.com\/resources\/author\/danielamorty-com"},"comment_info":0,"category_info":[{"term_id":882,"name":"Why Choose Morty","slug":"why-choose-morty","term_group":0,"term_taxonomy_id":882,"taxonomy":"category","description":"","parent":690,"count":13,"filter":"raw","cat_ID":882,"category_count":13,"category_description":"","cat_name":"Why Choose Morty","category_nicename":"why-choose-morty","category_parent":690}],"tag_info":false,"featured_image_src":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-600x400.png","featured_image_src_square":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-600x600.png","rttpg_featured_image_url":{"full":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png",1080,1135,false],"landscape":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png",1080,1135,false],"portraits":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png",1080,1135,false],"thumbnail":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-150x150.png",150,150,true],"medium":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-285x300.png",285,300,true],"large":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-974x1024.png",974,1024,true],"1536x1536":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png",1080,1135,false],"2048x2048":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png",1080,1135,false],"gb-block-post-grid-landscape":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-600x400.png",600,400,true],"gb-block-post-grid-square":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-600x600.png",600,600,true],"yarpp-thumbnail":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech-120x120.png",120,120,true],"rt_custom":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/04\/tech.png",1080,1135,false]},"rttpg_author":{"display_name":"daniela martinez","author_link":"https:\/\/www.morty.com\/resources\/author\/danielamorty-com"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.morty.com\/resources\/category\/loan-officers\/why-choose-morty\" rel=\"category tag\">Why Choose Morty<\/a>","rttpg_excerpt":"Mortgage profits are shrinking\u2014and the path to becoming an independent mortgage broker or opening your...","_links":{"self":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts\/14701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/comments?post=14701"}],"version-history":[{"count":3,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts\/14701\/revisions"}],"predecessor-version":[{"id":14715,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts\/14701\/revisions\/14715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/media\/14692"}],"wp:attachment":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/media?parent=14701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/categories?post=14701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/tags?post=14701"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/series?post=14701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}