{"id":14845,"date":"2025-05-08T12:40:48","date_gmt":"2025-05-08T17:40:48","guid":{"rendered":"https:\/\/www.morty.com\/resources\/?p=14845"},"modified":"2025-05-27T20:06:20","modified_gmt":"2025-05-28T01:06:20","slug":"the-one-question-you-should-ask-before-buying-another-tool","status":"publish","type":"post","link":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool","title":{"rendered":"The One Question You Should Ask Before Buying Another Tool"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Why your tech stack might be costing you more than it saves \u2014 and what to do instead.<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Want to get this directly in your inbox?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<style>\n      .libutton {\n        display: flex;\n        flex-direction: column;\n        justify-content: center;\n        padding: 7px;\n        text-align: center;\n        outline: none;\n        text-decoration: none !important;\n        color: #ffffff !important;\n        width: 200px;\n        height: 32px;\n        border-radius: 16px;\n        background-color: #0A66C2;\n        font-family: \"SF Pro Text\", Helvetica, sans-serif;\n      }\n    <\/style>\n<a class=\"libutton\" href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7295164909581910016\" target=\"_blank\">Subscribe on LinkedIn<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<p>Every broker we know has a drawer full of dusty logins. CRMs they never set up. Tools that sounded great on a demo call but now sit idle. Subscriptions silently renewing month after month.<\/p>\n\n\n\n<p>You\u2019re sold on tools that do one thing well, and before you know it, you\u2019re juggling 7 different logins, 3 different sources of truth, and still wondering why your pipeline feels stuck.<\/p>\n\n\n\n<p>So before you click \u201cbuy now\u201d on the next shiny app, ask yourself this: <strong>\u201cWill this tool actually simplify my workflow \u2014 or just stack on top of it?\u201d<\/strong><\/p>\n\n\n\n<p>Because <em>more<\/em> <em>tech<\/em> isn\u2019t the goal. <em>Better systems<\/em> are.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>I chose Morty due to the modernity and simplicity of the systems as well as giving consumers greater transparency in the financing process.<\/em><\/p>\n\n\n\n<p>-Helise M., mortgage loan officer<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">How to Make Smarter Tech Decisions as a Broker<\/h2>\n\n\n\n<p>We work with brokerages and independent LOs across the country. The ones who scale sustainably? They don&#8217;t chase tools. They build systems.<\/p>\n\n\n\n<p>Here\u2019s what they do differently:<\/p>\n\n\n\n<p><strong>? Audit First, Add Later: <\/strong>Make a brutally honest list of what you\u2019re paying for and actually using. You&#8217;ll be surprised how many tools are half-adopted or overlapping.<\/p>\n\n\n\n<p><strong>? Buy Platforms, Not Plug-ins: <\/strong>Stop thinking in point solutions. A good platform <a href=\"https:\/\/www.morty.com\/\" target=\"_blank\" class=\"\" rel=\"noreferrer noopener\">supports your <em>whole<\/em> workflow<\/a> \u2014 from lead to close \u2014 and reduces the number of handoffs and logins.<\/p>\n\n\n\n<p><strong>? Prioritize Integration Over Features: <\/strong>It\u2019s not about how \u201cadvanced\u201d a tool is. It\u2019s about how well it <a href=\"https:\/\/www.morty.com\/integrations\" target=\"_blank\" class=\"\" rel=\"noreferrer noopener\">plays within your systems<\/a>. If it\u2019s a silo, it\u2019s a drag.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What This Looks Like in Practice<\/h2>\n\n\n\n<p>Here\u2019s a quick example, a&nbsp;broker is using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One CRM for leads<\/li>\n\n\n\n<li>One system to search lender products<\/li>\n\n\n\n<li>Another for loan submission<\/li>\n\n\n\n<li>Doc collection via manual email<\/li>\n\n\n\n<li>Compliance tracking in a spreadsheet<\/li>\n\n\n\n<li>A website builder to capture and funnel leads<\/li>\n\n\n\n<li>Automation tools to try to glue it all together<\/li>\n<\/ul>\n\n\n\n<p>They are <strong>paying for at least 6+ different tools<\/strong>. But worse than the cost? The chaos. Loan pricing is cobbled together. Leads fall through the cracks. Docs get stuck in inboxes. Compliance is always a last-minute scramble.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"305\" src=\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-at-5.02.29\u202fPM-1024x305.png\" alt=\"common pain points\" class=\"wp-image-15045\" srcset=\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-at-5.02.29\u202fPM-1024x305.png 1024w, https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-at-5.02.29\u202fPM-300x89.png 300w, https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-at-5.02.29\u202fPM-768x229.png 768w, https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-at-5.02.29\u202fPM-1536x457.png 1536w, https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-at-5.02.29\u202fPM.png 1902w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Common mortgage tech stack pain points <\/figcaption><\/figure>\n\n\n\n<p>This is exactly why we built <strong><a href=\"https:\/\/www.morty.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morty<\/a><\/strong>&nbsp;\u2014 to give brokers a single, integrated platform that replaces the patchwork with a purpose-built system. Fewer moving parts. Less risk. More time doing the work that <em>actually<\/em> grows your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR: Fewer Tools. Smarter Systems.<\/h2>\n\n\n\n<p>Every new tool should earn its place. And the best tech isn\u2019t the one with the most features \u2014 it\u2019s the one that removes friction.<\/p>\n\n\n\n<p>One question. Every time: <strong>\u201cDoes this simplify my workflow \u2014 or just stack on top of it?\u201d<\/strong><\/p>\n\n\n\n<p>If you&#8217;re looking for a place to start, fill out the form below to talk to our team. Learn how we\u2019re building the future of mortgage tech \u2014 one system, not six.<\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 21078423,\n\t\t\t\t\t\t\t\t\tformId: \"2f48f9c8-57c5-470f-a774-c6e8a6623707\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1789197214000-8091120447\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1789197214000-8091120447\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ember834\">Related resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Featured Article:<\/strong> A decision-making guide for mortgage tech. <a href=\"https:\/\/www.morty.com\/resources\/mortgage-brokerage\/before-you-add-another-app-ask-yourself-this-one-question\">Read the article.<\/a><\/li>\n\n\n\n<li><strong>Morty Integrations:<\/strong> Seamlessly connects with your most loved apps. <a href=\"https:\/\/www.morty.com\/integrations\">See more.<\/a><\/li>\n\n\n\n<li><strong>All-In-One Solution: <\/strong>Bring all of your systems into one place, with Morty. <a href=\"https:\/\/www.morty.com\/contact-sales\">Learn how.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why your tech stack might be costing you more than it saves \u2014 and what&#8230;<\/p>\n","protected":false},"author":30,"featured_media":15044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[690,911],"tags":[],"series":[],"class_list":["post-14845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loan-officers","category-the-broker-brief"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buying New Tools? Ask This One Key Question First<\/title>\n<meta name=\"description\" content=\"How to make smarter tech decisions as a broker: Why your tech stack might be costing you more than it saves and what to do instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying New Tools? Ask This One Key Question First\" \/>\n<meta property=\"og:description\" content=\"How to make smarter tech decisions as a broker: Why your tech stack might be costing you more than it saves and what to do instead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool\" \/>\n<meta property=\"og:site_name\" content=\"Morty Resources\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HiMorty\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T17:40:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T01:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"hannah@morty.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@himorty\" \/>\n<meta name=\"twitter:site\" content=\"@himorty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hannah@morty.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool\"},\"author\":{\"name\":\"hannah@morty.com\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/person\/cddd3e9e64a6aecd050c298f06c97947\"},\"headline\":\"The One Question You Should Ask Before Buying Another Tool\",\"datePublished\":\"2025-05-08T17:40:48+00:00\",\"dateModified\":\"2025-05-28T01:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool\"},\"wordCount\":569,\"publisher\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png\",\"articleSection\":[\"Loan Officers\",\"The Broker Brief\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool\",\"url\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool\",\"name\":\"Buying New Tools? Ask This One Key Question First\",\"isPartOf\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png\",\"datePublished\":\"2025-05-08T17:40:48+00:00\",\"dateModified\":\"2025-05-28T01:06:20+00:00\",\"description\":\"How to make smarter tech decisions as a broker: Why your tech stack might be costing you more than it saves and what to do instead.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage\",\"url\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png\",\"contentUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Resources\",\"item\":\"https:\/\/www.morty.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Broker Brief\",\"item\":\"https:\/\/www.morty.com\/resources\/category\/the-broker-brief\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The One Question You Should Ask Before Buying Another Tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.morty.com\/resources\/#website\",\"url\":\"https:\/\/www.morty.com\/resources\/\",\"name\":\"Morty Resources\",\"description\":\"Mortgage resources\",\"publisher\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.morty.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.morty.com\/resources\/#organization\",\"name\":\"Morty\",\"url\":\"https:\/\/www.morty.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp\",\"contentUrl\":\"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp\",\"width\":1293,\"height\":516,\"caption\":\"Morty\"},\"image\":{\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HiMorty\/\",\"https:\/\/x.com\/himorty\",\"https:\/\/www.linkedin.com\/company\/morty-inc.\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/person\/cddd3e9e64a6aecd050c298f06c97947\",\"name\":\"hannah@morty.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morty.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd73779427aa7a419cafbe9f3a4ea671?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd73779427aa7a419cafbe9f3a4ea671?s=96&d=mm&r=g\",\"caption\":\"hannah@morty.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buying New Tools? Ask This One Key Question First","description":"How to make smarter tech decisions as a broker: Why your tech stack might be costing you more than it saves and what to do instead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool","og_locale":"en_US","og_type":"article","og_title":"Buying New Tools? Ask This One Key Question First","og_description":"How to make smarter tech decisions as a broker: Why your tech stack might be costing you more than it saves and what to do instead.","og_url":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool","og_site_name":"Morty Resources","article_publisher":"https:\/\/www.facebook.com\/HiMorty\/","article_published_time":"2025-05-08T17:40:48+00:00","article_modified_time":"2025-05-28T01:06:20+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png","type":"image\/png"}],"author":"hannah@morty.com","twitter_card":"summary_large_image","twitter_creator":"@himorty","twitter_site":"@himorty","twitter_misc":{"Written by":"hannah@morty.com","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#article","isPartOf":{"@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool"},"author":{"name":"hannah@morty.com","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/person\/cddd3e9e64a6aecd050c298f06c97947"},"headline":"The One Question You Should Ask Before Buying Another Tool","datePublished":"2025-05-08T17:40:48+00:00","dateModified":"2025-05-28T01:06:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool"},"wordCount":569,"publisher":{"@id":"https:\/\/www.morty.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage"},"thumbnailUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png","articleSection":["Loan Officers","The Broker Brief"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool","url":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool","name":"Buying New Tools? Ask This One Key Question First","isPartOf":{"@id":"https:\/\/www.morty.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage"},"image":{"@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage"},"thumbnailUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png","datePublished":"2025-05-08T17:40:48+00:00","dateModified":"2025-05-28T01:06:20+00:00","description":"How to make smarter tech decisions as a broker: Why your tech stack might be costing you more than it saves and what to do instead.","breadcrumb":{"@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#primaryimage","url":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png","contentUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.morty.com\/resources\/the-broker-brief\/the-one-question-you-should-ask-before-buying-another-tool#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/www.morty.com\/resources\/"},{"@type":"ListItem","position":2,"name":"The Broker Brief","item":"https:\/\/www.morty.com\/resources\/category\/the-broker-brief"},{"@type":"ListItem","position":3,"name":"The One Question You Should Ask Before Buying Another Tool"}]},{"@type":"WebSite","@id":"https:\/\/www.morty.com\/resources\/#website","url":"https:\/\/www.morty.com\/resources\/","name":"Morty Resources","description":"Mortgage resources","publisher":{"@id":"https:\/\/www.morty.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.morty.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.morty.com\/resources\/#organization","name":"Morty","url":"https:\/\/www.morty.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp","contentUrl":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/cropped-morty-logo.webp","width":1293,"height":516,"caption":"Morty"},"image":{"@id":"https:\/\/www.morty.com\/resources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HiMorty\/","https:\/\/x.com\/himorty","https:\/\/www.linkedin.com\/company\/morty-inc."]},{"@type":"Person","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/person\/cddd3e9e64a6aecd050c298f06c97947","name":"hannah@morty.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morty.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd73779427aa7a419cafbe9f3a4ea671?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd73779427aa7a419cafbe9f3a4ea671?s=96&d=mm&r=g","caption":"hannah@morty.com"}}]}},"modified_by":"Nora Apsel","taxonomy_info":{"category":[{"value":690,"label":"Loan Officers"},{"value":911,"label":"The Broker Brief"}]},"featured_image_src_large":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-1024x576.png",1024,576,true],"author_info":{"display_name":"hannah@morty.com","author_link":"https:\/\/www.morty.com\/resources\/author\/hannahmorty-com"},"comment_info":0,"category_info":[{"term_id":690,"name":"Loan Officers","slug":"loan-officers","term_group":0,"term_taxonomy_id":690,"taxonomy":"category","description":"","parent":0,"count":90,"filter":"raw","cat_ID":690,"category_count":90,"category_description":"","cat_name":"Loan Officers","category_nicename":"loan-officers","category_parent":0},{"term_id":911,"name":"The Broker Brief","slug":"the-broker-brief","term_group":0,"term_taxonomy_id":911,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":911,"category_count":3,"category_description":"","cat_name":"The Broker Brief","category_nicename":"the-broker-brief","category_parent":0}],"tag_info":false,"featured_image_src":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-600x400.png","featured_image_src_square":"https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-600x600.png","rttpg_featured_image_url":{"full":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png",1920,1080,false],"landscape":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png",1920,1080,false],"portraits":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png",1920,1080,false],"thumbnail":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-150x150.png",150,150,true],"medium":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-300x169.png",300,169,true],"large":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-1536x864.png",1536,864,true],"2048x2048":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png",1920,1080,false],"gb-block-post-grid-landscape":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-600x400.png",600,400,true],"gb-block-post-grid-square":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-600x600.png",600,600,true],"yarpp-thumbnail":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief-120x120.png",120,120,true],"rt_custom":["https:\/\/www.morty.com\/resources\/wp-content\/uploads\/2025\/05\/thebrokerbrief.png",1920,1080,false]},"rttpg_author":{"display_name":"hannah@morty.com","author_link":"https:\/\/www.morty.com\/resources\/author\/hannahmorty-com"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.morty.com\/resources\/category\/loan-officers\" rel=\"category tag\">Loan Officers<\/a> <a href=\"https:\/\/www.morty.com\/resources\/category\/the-broker-brief\" rel=\"category tag\">The Broker Brief<\/a>","rttpg_excerpt":"Why your tech stack might be costing you more than it saves \u2014 and what...","_links":{"self":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts\/14845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/comments?post=14845"}],"version-history":[{"count":8,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts\/14845\/revisions"}],"predecessor-version":[{"id":15147,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/posts\/14845\/revisions\/15147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/media\/15044"}],"wp:attachment":[{"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/media?parent=14845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/categories?post=14845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/tags?post=14845"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.morty.com\/resources\/wp-json\/wp\/v2\/series?post=14845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}